I started my career as an illustrator—drawn to texture, rhythm, and the quiet power of visual storytelling. But it didn’t take long before I found myself wondering not just how images were made, but how entire systems came together. What holds a brand together? How do products find their voice? What makes design resonate?

That curiosity led me to shift into design, where I’ve spent the last several years working across branding, product, and packaging. I’m interested in the balance between structure and emotion: the frameworks that support good design, and the seemingly insignificant parts that make it memorable.

My approach is hands-on, detail-oriented, and collaborative. I like breaking things down, understanding how they work, and building them back up with clarity, purpose, and a strong point of view.

tldr: Illustrator turned designer with a love for visual systems, brand storytelling, and thoughtful detail. I work across branding, packaging, and product design—always curious, always building with intention.