MAUREEN
KEENEY
Los Angeles, CA
516.361.7103
maureen.e.keeney@gmail.com
Multidisciplinary graphic designer and illustrator with a strong editorial sensibility and senior-level brand experience across retail, lifestyle, and hospitality. Experienced in translating concept into cohesive visual systems across print, digital, motion, and physical applications. Certified in communication and product design, with a growing focus on art direction, storytelling, and material-led experimentation.
SENIOR GRAPHIC DESIGNER
General Public / Art Patron (2022–2025)
Clients: RH, CB2, Anthropologie, Rejuvenation, Perigold, Sonder
Led creative development for curated collections, packaging, and marketing assets across top-tier retail partners
Created 3D mockups, visual assets, and pitch decks for Target’s Hearth & Hand and other DTC product launches
Developed illustrated instructions, brand collateral, and print assets used across RH / General Public packaging
Spearheaded the rebranding and pitch design for Art.com’s acquisition initiative
Partnered closely with Creative Director and Art Director to ensure visual cohesion across campaigns and channels
Integrated motion graphics and video content into storytelling-driven marketing materials and internal training tools
Created internal sales tools and artist-facing materials to support sales, training, and product education
FREELANCE DESIGNER & ILLUSTRATOR
Contract based (2012–Present)
Clients include: Natalist, Popshot Quarterly, Bird & Blend Tea, non-profits, startups, and small businesses
Designed brand identities, product packaging, print collateral, and digital assets for clients across wellness, lifestyle, publishing, and food industries
Created pitch decks, website layouts, motion graphics, and illustrations for both commercial and editorial clients
Delivered concept-driven design systems and campaigns with a focus on storytelling and strategy
Built long-term client relationships through consistent delivery, creative collaboration, and adaptability
CORE SKILLS
Design: Brand Systems · Typography · Packaging · Motion Graphics · Print & Digital Design · Layout Design · Art Direction
Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) · Figma · Blender
Specialties: Branding & Identity · Packaging Design · Motion Graphics · Layout Design · Digital & Print Collateral · Typography · Photo Retouching · 3D Mockups
Workflow: Visual Storytelling · Concept Development · Wireframing · Cross-functional Collaboration · Style Guides & Brand Standards · Strategic Thinking · Attention to Detail
EDUCATION
Design Communication Arts Certificate – UCLA Extension (2019–2021)
Cartooning/Illustration BFA Program – School of Visual Arts (2010–2012)
Illustration AAS Program – Fashion Institute of Technology (2008–2009)